It’s 110 years since GirlGuiding began in New Zealand so to mark the event and respond to demand, the famous Guide biscuits now will appear twice this year on the nation’s coffee tables, and throughout staff rooms, pantries, school lunches and kitchens across the country. 

Girl Guides selling biscuits

Today is the start of the Autumn Selling Season for the girl-led organisation. The biscuit has become an iconic New Zealand treat and has helped keep GirlGuiding funded for over 60 of the organisation’s 110 years.  

“The availability of our famous biscuits are hotly anticipated, said GirlGuiding New Zealand CEO Susan Coleman.

“Every year our partner, The Griffin’s Food Company, bakes nearly 900,000 packets of biscuits, delivered to our girls and volunteers throughout the country.

“The legendary biscuit will be available from a number of Guiding units throughout our cities and towns, as well as from the GirlGuiding biscuit website. 

“Perfect to use in Easter baking, the Autumn Selling Season will be followed in September with the official Spring Season, when other GirlGuiding teams throughout New Zealand will be selling the treat direct to customers and online. 

“Being out in the community also means raising awareness of what we do and what Guiding is all about – our biscuit fundraising effort often leads to welcoming more girls and their families into the Guiding movement,” Ms Coleman said.     

“Even after 60 years the Guide Biscuits still sell quickly so, in order to keep the nation’s biscuit tins stocked, they’re now also available from our members twice a year.    

“Girls and volunteers are also planning to take social media by storm, especially as we share stories on Facebook, and photos and video of biscuit fundraising activities.  And it’s a fun way for the units to help earn the special biscuit badge”.


Media Contact:  Nicki Tipa, Communications Manager, telephone 027 445 0787

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